H(eye) there! #MakeItGraphic | Series 5 – Eye See You, YEAH!!! (Sorry…too much coffee?)
When Emily (I spilled the beans, Em) and I first started #MakeItGraphic I had no idea what we’d be churning out. Workday after workday, year after year, we’ve worked on the same brand. And although we have different personalities and artistic styles that’s the thing about corporate art – it has to be a consistent voice. We’ve pushed the brand and evolved it, sure, but it’s still within the same breadth. So I LOVE the gamut we explore with #MakeItGraphic. I like the polar interpretations, I like that it’s totally OK to go left or right, up or down, it’s whatever we want it to be. (Having said that, corporate art is not for the weak-hearted; you need a backbone, wishbone, and funny bone to survive. There are a lot of levels and components to it, so if you happen to be successful at it, KUDOS to you. Not many people know how much is involved behind the scenes of that :15 video, 1 page ad, or even a product display seen a million times a year. But we get you….)
I went very literal with this week’s theme. Trust me, you DO NOT want to see what I first started out with. It was in the same vein of “contemporary art” that is a mess just to be a mess. And I can’t support that, you know my feelings on that. So I put down the exacto-knife and took a break. My girl Manuela came over for another project I had in mind and somehow ended up blending the two. I showed her these colorful boards that I’ve been hoarding, after 2 seconds of deliberation, she started putting on make-up and I started grabbing props. Again, this is why I love collaborating with her! Within an hour we had these shots organized, done, and edited down, and then she was off to Barry’s Bootcamp. Of course, because she is such a character I WILL be sharing outtakes soon.
© Kristin Aytona
Emily (yes, her real name is Emily aka Skyler) went this route, and it had me cracking up. She brilliantly merged “Eye See You” with “Eye See You(r) Imaginary Friend.” If you don’t live in NYC, now you know, this is totally weird BUT totally normal. If you have not sat next to a dinosaur on the subway without flinching you haven’t lived in NYC. Click on the images for a closer view….
© Skyler Curden
There you have it. Stay tuned for #MakeItGraphic | Series 6 – Atmosphere (picked by Skyler :))
>>>UPDATE: Today is National Dog Day!!! Check out #MakeItGraphic | Series 5 – The Ghost Ninja to see our puppies :))