For Dog’s Best Friend | WHOWAGWEAR™

It’s been a long time since I’ve been able to post anything on this blog, and I’ve missed you all terribly!

The truth is, I’ve been working really hard on creating something extremely personal and very special to me, my business partner, and maybe to many of you…I have launched a new apparel company called WHOWAGWEAR™ whose mission is to make spirits smile, spread love + awareness, and transform lives in a positive way. In short, we provide stylish, customized apparel for the dog-loving community. We stand for #apparelwithpurpose and #consciouscommerce, supporting charitable + socially responsible initiatives. Please have a look at our shopable online lookbook to see what we’re all about….

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Images ©WHOWAGWEAR™

Here’s what you need to know:

20% of all sales are currently being donated to the ASPCA, with hopes of supporting more charities as our community grows.

Yes, you read that right! 20% of sales NOT profit; meaning are hearts are in it to make a difference… how profitable we are is not the spotlight. Every time you make a purchase, your money is going straight to charity, so together we are creating positive impact.

In addition, we have carefully chosen partners who are not only socially responsible, but also work with quality materials. Our tops are made from 100% combed and ring-spun cotton. The other option, open-end cotton, is scratchy, heavy, and also not ideal for printing. That is certainly OK, but it’s not ideal for our brand. And all our manufacturing facilities are certified with a Platinum rating with W.R.A.P. [For those who don’t know, WRAP (Worldwide Responsible Accredited Production) is a globally recognized, independent 3rd party certifying body whose mission is to promote ethical, humane and lawful conditions and practices in facilities.]

If you are a dog lover, supporter, wannabe owner (which is highly recommended, btw!), or just really love positive purpose, here’s how you can help support and spread the word:

Follow us and be our friend: 

instagram.com/whowagwear

facebook.com/whowagwear

twitter.com/whowagwear

linkedin.com/whowagwear

Share with your friends: whowagwear.com

Purchase if you like what you see: whowagwear.com

And let us know what you think! We would love to hear from you: hello@whowagwear.com

Last but not least, we want to give a special creative ‘thank you’ to the following:

Manuela Rana Photography ,  Make-Up by CLIO ,  Jenny Kaplan ,  Jenna Snyder-Phillips , Jeph Pagett , Zar + Grace Javier

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